Playbook

Crafting Growth Experiments

Crafting Growth Experiments

Use AI to get specific experiment ideas based on product actions, targeted to user type.


Sources


Amplitude
Posthog
Mixpanel

Getting started

Creating targeted growth experiments based on user actions is crucial for optimizing product growth and improving onboarding.

Generating and managing these experiments manually can be time-consuming and complex.

In this playbook, we'll show you how to use Merlin to craft growth experiments tailored to specific user actions and types.

Step 1: What you'll need

  • You'll need access to Lancey's Merlin agent.

  • Connect to your feature flagging, product analytics, email, and in-app communications platforms within Lancey's integration tab.

Get access to Merlin

Step 2: Setting up filters

Once Merlin is set up, it will automatically collect data from all integrated sources. We'll leverage Lancey's ability to query, segment, and act on the data for the next steps.

Prompt

Identify user actions that can be targeted with growth experiments to improve onboarding.

Merlin will analyze your data set and provide a preview of user actions that can be targeted for growth experiments.

Step 3: Generating experiment ideas

Now that we have identified targetable user actions, the next step is to generate specific experiment ideas based on these actions.

Prompt

Generate a list of growth experiment ideas based on the identified user actions.

Merlin will provide a list of experiment ideas, showing how they can be implemented to improve onboarding and overall product engagement.

Step 4: Implementing and tracking experiments

With the experiment ideas in place, you can now implement them and track their impact using Lancey’s tools.

Prompt

Set up and track the impact of the generated growth experiments using feature flagging and analytics.

Merlin will guide you through the implementation process, providing tools to monitor and measure the success of each experiment.

Wrapping up

And we're all done here! Get back to building great products. We also have other playbooks you can explore.

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

© Lancey Software Inc. All rights reserved.

Company

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

Company

© 2024 Lancey Software Inc. All rights reserved.

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

© Lancey Software Inc. All rights reserved.

Company

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

Company

© 2024 Lancey Software Inc. All rights reserved.