Playbook

Activation Metrics

Activation Metrics

Let AI analyze user activation data to identify key events data and improve engagement.

Sources


Amplitude
Posthog
Mixpanel
Segment

Getting started

Understanding activation metrics is crucial for driving user engagement and retention.

In this playbook, we'll show you how to use Lancey's platform to know what impacts activation along with key events and actions, broken down by persona, product tiers, etc.

Step 1: What you'll need

  • You'll need access to Lancey's Merlin agent.

  • Connect to your product analytics and customer support platforms within Lancey's integration tab.

Get access to Merlin

Step 2: Setting up filters

Once Merlin is set up, it will automatically collect data from all integrated sources. We'll leverage Lancey's ability to query, segment, and act on the data for the next steps.

Prompt

Find me all users who activated their accounts and engaged with key features in the first week.

Merlin will analyze your data set and provide a preview of users who match this condition.

Step 3: Analyzing data

Now that we have a list of users who activated their accounts, the next step is to analyze this data to identify key behaviors and events that lead to increased product usage.

Prompt

Analyze the activation events and correlate them with user engagement patterns to identify what behaviors lead to higher product usage.

Merlin will provide an analysis of the data, showing patterns and trends that can guide improvements to user onboarding and engagement strategies.

Step 4: Crafting targeted communications

With the insights gathered, you can now craft targeted communications to enhance activation.

Since Merlin has context about your users, it can draft specific emails inviting them to chat with you. If the draft looks good, Merlin will send it off using the Gmail integration setup.

Your Lancey Account Awaits

Hi [First Name],

We noticed your onboarding hit a snag. It's fixed! Now, you can easily explore and utilize all the features Lancey offers to enhance your product management and user engagement. Start by diving into the onboarding feature to get the most out of Lancey.


If you have any further questions, please get in touch.

Thanks,

[Product Manager]

Wrapping up

And we're all done here! Get back to building great products. We also have other playbooks you can explore.

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

© Lancey Software Inc. All rights reserved.

Company

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

© Lancey Software Inc. All rights reserved.

Company

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

Company

© 2024 Lancey Software Inc. All rights reserved.

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

Company

© 2024 Lancey Software Inc. All rights reserved.