Playbook

Analyze Feature Usage

Analyze Feature Usage

Use AI to understand how features are used and perform feature impact analysis post-launch.

Sources


Amplitude
Mixpanel
Posthog

Getting started

Understanding feature usage is crucial for optimizing your product and ensuring features meet user needs.

In this playbook, we'll show you how to use Merlin to understand how features get used and perform feature impact analysis post-launch.

Step 1: What you'll need

  • You'll need access to Lancey's Merlin agent.

  • Connect to your product analytics and feature flagging platforms within Lancey's integration tab.

Get access to Merlin

Step 2: Setting up filters

Once Merlin is set up, it will automatically collect data from all integrated sources. We'll leverage Lancey's ability to query, segment, and act on the data for the next steps.

Prompt

Find me the usage data for all features launched in the past 3 months.

Merlin will analyze your data set and provide a preview of feature usage.

Step 3: Analyzing data

Now that we have a list of users who activated their accounts, the next step is to analyze this data to identify key behaviours and events that lead to increased product usage.

Prompt

Analyze the feature usage data and identify the most and least used features.

Merlin will provide an analysis of the data, showing patterns and trends that can guide product improvements and future feature development.

Step 4: Targeted actions

With the insights gathered, you can now craft targeted actions to improve feature usage.

Prompt

Create a ticket to enhance the discoverability of underused features.

Merlin will now create the ticket using Jira to:

  • Simplify navigation to make hidden features more accessible.

  • Add in-app highlights and notifications for new and underused features using Intercom.

  • Develop brief in-app tutorials that guide users on how to use the newly discovered features.

Wrapping up

And we're all done here! Get back to building great products. We also have other playbooks you can explore.

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

© Lancey Software Inc. All rights reserved.

Company

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

© Lancey Software Inc. All rights reserved.

Company

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

Company

© 2024 Lancey Software Inc. All rights reserved.

Try Lancey with your product data

Merlin works from day one. No set up or fine-tuning needed.

Company

© 2024 Lancey Software Inc. All rights reserved.